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Resumé

Results-driven Marketing professional with 10+ years of hands-on expertise delivering successful marketing solutions, campaigns, and large-scale brand optimization initiatives built on people-focused communication, insight-driven analytics, and team collaboration skills.

 

Career summary

  • Extensive experience in collaborating with a diverse range of clients and multidisciplinary teams to deliver performance-driven Social Media, Marketing, Strategic Communications, and Brand Engagement projects and initiatives.  

  • Proven leadership, team collaboration and project management skills, with the ability to thrive in fast-paced, stakeholder-driven environments and deliver outstanding client experiences built on quality. 

  • Well-versed in developing marketing content and collateral, analyzing market/consumer intelligence and developing high-quality data-driven insights, with an up-to-date knowledge of current trends in the industry.

Professional experience

2023 - present

Digital Strategy Manager at Vancouver Foundation

  • Manage diverse digital platforms to align with the overarching communications strategy, ensuring optimal stakeholder engagement.

  • Apply knowledge of website accessibility requirements and UX best practices to enhance user experience and inclusion.

  • Design and orchestrate email marketing campaigns, skillfully managing audience journeys and leveraging Salesforce and Pardot for segment maintenance.

  • Employ data analytics from Pardot to derive metrics, monitor progress, inform decision-making, and dynamically adapt strategies.

  • Lead cross-functional collaboration, fostering productive relationships within multi-stakeholder environments.

  • Utilize SEO tools like Google Analytics, Google Ads, Google Search Console, and Google Tag Manager to optimize digital content reach and engagement.

2022 - 2022

Communications Coordinator at Growing Chefs

  • Represented Growing Chefs at community events, participated in outreach initiatives and collaborated with the team to develop communications strategies for delivering sustainable food literacy and education.

  • Supported the management of timelines and project plans for all communications initiatives, established key metrics, and analyzed performance to nurture and grow Growing Chefs’ online presence.

2021 - 2023

Account Manager at AndHumanity Inclusive Marketing | My Loud Speaker Marketing

  • Established systematic workflows, procedures, and timelines to successfully manage the execution of multi-platform marketing campaigns, and allocate resources to meet project capacity needs. 

  • Served as the lead point of contact, working closely with clients to build exceptional relationships in collaboration with Creative and Leadership teams to define plans and ensure alignment with all requirements. 

  • Presented reports to clients with data-driven insights and recommendations for improvement, utilizing project management platforms (Asana) to monitor the progress and performance of marketing projects. 

  • Coordinated video productions and photoshoots, led meetings with internal and external stakeholders to deploy strategic campaigns and oversaw the implementation of projects from conception to execution. 

2019 - 2021

Digital Content & Social Media Specialist at Indian Summer Festival

  • Created content strategies for several channels, including social media, blogs, newsletters, and websites to effectively engage with target audiences, build awareness and achieve key marketing objectives.

  • Established editorial guidelines to ensure content consistency across all delivery channels to develop relevant, timely, and easily accessible content.

  • Monitored performance metrics across digital platforms, tracked consumer/content analytics and generated reports/presentations to communicate project progress to internal and external stakeholders. 

  • Played a key role in collaboration with the team to pivot from in-person events to an entirely online 10-week program, achieving over 100,000 views across all platforms worldwide.

2017 - 2018

Social Media Manager & SEO copywriter at Talquimy

  • Managed a portfolio of three clients simultaneously to develop high-quality SEO-optimized content and marketing deliverables, established timelines and strategic project workflows.

  • Managed content calendars, delivered reports to ensure all deliverables were completed, reviewed, and published within set timelines, and measured campaign performance based on real-time analytics and data.

2015 - 2017

Digital Content Specialist at MTV Brasil

  • Worked alongside diverse teams in a dynamic environment to develop robust digital content strategies, manage content calendars and video production tasks, and ensure the successful execution of initiatives. 

  • Conducted interviews with various artists and performers to deliver relevant content, build audience engagement and elevate the channel’s reputation as a provider of high-quality content and entertainment.

  • Delivered regular reports to highlight performance metrics, communicate the progress of initiatives with key decision makers, and manage the timely completion of deliverables.

2014 - 2014

Copywriter at Revista Atrevida (internship)

  • As the copywriter at Atrevida, a magazine devoted to the development of teenage girls, I conducted interviews with various artists and collaborators to write articles and daily news updates for the company website.

2012 - 2013

Digital Content Coordinator at Giro News (internship)

  • At Giro News, a business-oriented online magazine publication, I organized and conducted several video interviews with specialists and industry insiders, in addition to publishing market news and information.

Volunteer experience

2022

Public speaker at REACH, Simon Fraser University

  • Presented at REACH, a program by Simon Fraser University connecting students with local businesses for hands-on marketing experience

  • Discussed marketing strategies and emphasized the role of content in achieving business goals

  • Demonstrated a passion for teaching, sharing experiences, and public speaking

2019 - 2021

Co-Founder & Co-Host at Dicionário Feminista Podcast

  • Introduced listeners to current events in feminism, inclusion and a broad range of topics, coordinating

2019 & 2021

Classroom mentor at Growing Chefs

  • Build a supportive learning environment as a classroom mentor to elementary students, delivering Growing Chefs urban gardening and sustainable eating curriculum.

Academic qualifications | Traning

2012 - 2015

Bacherlor's Degree | Social Communication/Journalism at Universidade Anhembi Morumbi

2024 - in progress

Certificate | Crisis Communications at University of Victoria

2021

Certificate | Digital Project Manager at SuperHi

2021

Training | Diversity, Equity, and Inclusion in the Workplace at Elvtr

2017

Training | Content Marketing Specialist at Rock Content

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